The Need for Pretension

On hipsterism and the avoidance of death

Photo by Clem Onojeghuo

Authentic identity is hard to come by these days. Messages ambush us from every corner of our lives, reassuring us that consumption is the true path to authenticity. Our advertisements urge us to salvage our identities with products and the ideologies which accompany them; our social media platforms validate those who consume and isolate those who do not…